Our first collection is coming out!

All the T.

Whether it’s about shipping, sizing, or the story behind our designs, we’re spilling all the tea right here. Dive in below, and if we missed anything, just give us a shout!

About us

Curious about who we are and what drives us? This section covers some of the details that make us, well, us.

What is OUT NOW! all about?

OUT NOW! is a fashion brand that blends the LGBTQIA+ community's rich history of coded communication with modern-day ice breakers. Our clothing features subtle yet meaningful designs that help you express who you are, break the ice, and connect with others—whether you're out at the club, a café, or on a first date.

How do OUT NOW! designs work as ice breakers?

Each design is inspired by queer culture, online dating symbols, and historical codes used within the LGBTQIA+ community. They’re crafted to catch the eye and start conversations without being loud—those who know will recognize the cue, and that’s where the magic happens. Think of it as fashion with a wink!

Who is OUT NOW! for?

OUT NOW! is for everyone in the LGBTQIA+ community, as well as allies who want to show their support. Whether you're looking for subtle ways to be visible or bold statements, our designs speak to those who understand the language of pride, fun, and connection. We’re inclusive and celebratory of diversity in all its forms!

What makes OUT NOW! different from other LGBTQIA+ fashion brands?

We pride ourselves on two things: community and creativity. OUT NOW! is designed for the community, by the community. Our approach isn't just about commercial gain—it’s about giving back and uplifting our people. We also aim to elevate often-overlooked symbols and messages, treating them with elegance and meaning.

Five tees is what you called a brand?

Don’t be a size queen—we’re just getting started! Yes, we’re launching with a single collection to test the waters, but trust us, there’s more in the pipeline. From fun designs that spark a laugh to thoughtful text with deeper meaning, we’ve got plenty of ideas ready to roll out. Starting small allows us to focus on getting the details just right and staying true to our vision. Our goal is to grow alongside the community, and we can’t wait to bring more bold and subtle designs your way.

Products

This section covers everything from our materials to the craftsmanship behind each piece, and why we’re so proud of them.

What material is the t-shirt made of?

Our t-shirts are crafted from 100% organic ringspun combed cotton, using a single jersey knit for maximum comfort and breathability.

Where are your products made?

Our tees are sourced from Bangladesh, crafted in factories that are recognized for their commitment to fair labor practices and sustainable production. We know there are concerns around manufacturing in this region, but our partner prioritizes worker well-being, safety, and eco-friendly processes—setting a standard in the industry that we’re proud to support.

Once the tees are crafted, the final magic happens in Avignon, France, where each piece is carefully embroidered by a master artisan. This attention to detail adds a personal, high-quality touch to every item.

Is your t-shirt print on demand?

We get it—print-on-demand is a great solution for many small brands. It’s low-risk, with no upfront costs or logistics headaches. But at OUT NOW!, we made the choice to put quality first, even if it means more financial risks for us. Instead of a quick print job with poorly executed finishes, every design is embroidered by a master artisan in France. It’s a more involved process, but we believe our community deserves something that lasts—because your pride shouldn’t fade after a few washes.

Why did you chose embroidery for the design?

We chose embroidery because it adds a touch of elegance and durability to our designs. Unlike printed graphics, embroidery brings depth and texture, making each piece feel more refined. The challenge, especially with our intricate and small patterns, is ensuring the designs remain crisp and clear. That’s where our master artisan in Avignon, France, comes in. With years of experience, they skillfully handle the delicate work required to bring each tiny, detailed design to life. It’s not easy, but the results speak for themselves—elevating the visual message while ensuring long-lasting quality.

What makes your designs special?

While our designs are inspired by familiar emojis, each one is reimagined by our illustrator Marie to create something both recognizable and unique. These designs are not only original, but also adapted to the unique challenges of embroidery. That means they’ve been carefully crafted to maintain their detail and beauty when stitched (especially that small), ensuring each symbol looks amazing in its embroidered form.

Why only white t-shirts?

Just like the classic petite robe noire, we’re starting with the essential: the iconic white tee. But if you’re loving it (and we hope you do!), there’s much more to come. We’re working on expanding the collection with more patterns, introducing new color options, and even launching entirely new collections with fresh designs and different creative approaches. Stay tuned—things are just getting started!

How do I choose the right size?

Our t-shirts have a medium fit. We recommend checking the size chart for chest and length measurements. If you're between sizes, sizing up might be more comfortable for a looser fit.

Is your t-shirt gender neutral?

Absolutely! All of our products are designed to be gender-neutral, offering inclusive sizing and styles that fit and flatter everyone. We believe in celebrating diversity and creating fashion that’s for all identities.

How do I care for my t-shirt?

To ensure longevity, wash your t-shirt inside out at 30°C with similar colors. Avoid tumble drying and ironing directly on the embroidery.

Shipping & Returns

This section has all the details on shipping options, delivery times, and how we package your items with care (and a little flair).

How long does shipping take?

Delivery times vary depending on your location.

  • Standard shipping usually takes 2-4 business days within Germany.
  • Standard shipping usually takes 5-7 business days elsewhere.

Once your order is on its way, we'll send you a tracking link to follow its journey.

Do you ship internationally?

We currently ship to Germany, France, Luxembourg and Belgium. Shipping fees and delivery times will vary based on your location, and you can see specific costs at checkout. If you’re ordering from outside these regions, feel free to reach out, and we’ll see if we can make it happen!

How are the t-shirts shipped?

We ship your t-shirts in recycled plastic polybags to reduce waste. Inside, your tee is protected by an additional recycled plastic layer to guard against moisture, especially if the outer bag gets damaged. While it may seem like plastic isn’t the eco-friendliest choice, using these lightweight, recycled materials creates far less waste compared to traditional cardboard boxes. It's all part of our commitment to minimizing our environmental impact while ensuring your order gets to you in great shape.

From where are your products sent?

Part of our team is based in Berlin, and that's where the products are sent from. The other part is based in France, which is why you’ll see a French contact address. It’s a small, hands-on operation at the moment, but that’s what helps us keep things personal and ensure every order is packed with care!

Why aren't your shipping costs free?

Let’s be honest—when shipping is “free,” it’s the customer who ends up paying in other ways, like higher prices on products. We think it’s important to remind people of that and work on more transparency. That said, we know free shipping is a widespread (and often unhealthy) industry standard, so we’ve tried to meet you halfway. We only ask for a small contribution towards the shipping costs, and we cover the rest. The exact amount depends on where it’s being sent, but we’ve worked to keep it as fair as possible.

Do you offer gift wrapping or personalized notes?

While we don’t currently offer gift wrapping, our polybag is designed to look super cool—so your order will arrive looking stylish and unique! If you’d like to include a personalized note or have a special request, just drop us a message after placing your order, and we’ll do our best to accommodate.

Can I track my order?

Absolutely! Once your order ships, you’ll receive a confirmation email with a tracking link. If you don’t receive the link or can’t find the email, just reach out to us and we’ll resend it.

What is your return policy?

As per EU regulations, you have 14 days to return your item from the date of delivery if it’s unused and in its original condition. Simply chek our return page where we guide you through the return process.

That said, returns aren’t the most sustainable option! Shipping items back and forth increases the carbon footprint—so if your tee doesn’t work for you, maybe there’s someone else in your life who’d love it? A little gift to spoil a friend, perhaps?

But if returning is your best option, we totally understand, and we’ll make it as easy as possible for you.

Still have questions?

Don’t hesitate to reach out! We’re always happy to help.