Purpose with pride
OUT NOW! exists to help the LGBTQIA+ community connect in meaningful ways, whether that’s through real-life interactions or simply feeling seen. We bring the playful and proud symbols from online dating —and a lot more soon— into the real world, sparking conversations and celebrating the vibrant diversity of our community.
We intend to be the brand that gives you that extra boost of confidence to get out and meet people while sending out the right signals about what you want.
— Florent A., cofounder & creative director
Our Story
OUT NOW! was born out of a simple need: to make interactions in the LGBTQIA+ community more approachable and authentic.
As individuals who sometimes felt disconnected in both real-life and online spaces, our founders set out to create ice-breakers that reflect personality, pride, and humor—tools to turn chance encounters into meaningful conversations.
Online Dating, our debut collection
That’s why we launched our brand with the Online Dating collection, drawing from the playful and recognizable symbols of digital dating culture. These designs were created to bridge the gap between the virtual and real world, making it easier to connect in-person. And this is just the beginning—if the collection resonates, we’re excited to expand into more collections that celebrate diverse ways of connecting within the community.
Our Creative Approach
At OUT NOW!, we like to have fun—but we don’t take our creative process lightly. Sure, you might have seen these symbols before—eggplants, rainbows—but we’ve taken them from cheeky joke status to something worthy of admiration.
Our talented ally Marie has designed these patterns with care, giving them the respect they deserve. We’ve seen them as exaggerated, sloppy prints elsewhere, but we’ve decided to elevate them with something much more noble: embroidery. Each symbol is small—tiny, even—and that’s no easy feat! It takes incredible precision to make the details pop at such a delicate size.
And the cherry on the top? There’s no patch on the back of our embroidery. It may sound like a small thing, but it makes a huge difference.
Yes, we laugh. We’re silly. But at the end of the day, these symbols represent important conversations, identities, and experiences. That’s why we’ve made sure they’re not just fierce—they’re beautiful.
Our Values
Yes, every company talks about values nowadays—and not always in a very sincere way. So we thought we’d take it a step further and actually live by ours. Here’s what drives us every day at OUT NOW!
Recognition
Every individual deserves to feel seen, respected, and celebrated for who they are, without hiding any part of their identity.
Diversity
We honor the rich spectrum of experiences and identities within the LGBTQIA+ community, recognizing the beauty in our differences. No token gestures here—just real representation.
Acceptance
We create spaces and products that foster acceptance and inclusivity, where everyone can express themselves authentically and without fear of judgment.
Engagement
We’re starting by shining a light on online dating—let’s face it, sometimes it can be a jungle of unhealthy habits. And this is just the beginning; we’re committed to more initiatives that actively improve LGBTQIA+ spaces.
Also in a nutshell
If you can't love yourself, how in the hell are you gonna love somebody else?
— My third cousin Ru Paul Charles
Our Fab Crew
Florent and Eve, co-founders of OUT NOW!, decided to take a new path after years of working together, driven by a shared desire to bring more meaning into their professional lives. This project was born from their passion to create something that supports the LGBTQIA+ community while offering fun and authentic ways to connect.
While the adventure began with the two of them, Marie, our talented illustrator, has reimagined your favorite emojis with a unique twist. Nicolas, our photographer, brings our tees to life, making them absolutely irresistible. Together, we’re a united team, determined to make a difference.
Join us
Want to be a part of the OUT NOW! journey? Follow us on social @out.now.official, share your story, or even collaborate with us. We’re always on the lookout for new ways to connect and support our community!