OUT NOW! is a fashion brand that blends the LGBTQIA+ community's rich history of coded communication with modern-day ice breakers. Our clothing features subtle yet meaningful designs that help you express who you are, break the ice, and connect with others—whether you're out at the club, a café, or on a first date.

Each design is inspired by queer culture, online dating symbols, and historical codes used within the LGBTQIA+ community. They’re crafted to catch the eye and start conversations without being loud—those who know will recognize the cue, and that’s where the magic happens. Think of it as fashion with a wink!

OUT NOW! is for everyone in the LGBTQIA+ community, as well as allies who want to show their support. Whether you're looking for subtle ways to be visible or bold statements, our designs speak to those who understand the language of pride, fun, and connection. We’re inclusive and celebratory of diversity in all its forms!

We pride ourselves on two things: community and creativity. OUT NOW! is designed for the community, by the community. Our approach isn't just about commercial gain—it’s about giving back and uplifting our people. We also aim to elevate often-overlooked symbols and messages, treating them with elegance and meaning.

Don’t be a size queen—we’re just getting started! Yes, we’re launching with a single collection to test the waters, but trust us, there’s more in the pipeline. From fun designs that spark a laugh to thoughtful text with deeper meaning, we’ve got plenty of ideas ready to roll out. Starting small allows us to focus on getting the details just right and staying true to our vision. Our goal is to grow alongside the community, and we can’t wait to bring more bold and subtle designs your way.

Just like the classic petite robe noire, we’re starting with the essential: the iconic white tee. But if you’re loving it (and we hope you do!), there’s much more to come. We’re working on expanding the collection with more patterns, introducing new color options, and even launching entirely new collections with fresh designs and different creative approaches. Stay tuned—things are just getting started!

Our tees are sourced from Bangladesh, crafted in factories that are recognized for their commitment to fair labor practices and sustainable production. We know there are concerns around manufacturing in this region, but our partner prioritizes worker well-being, safety, and eco-friendly processes—setting a standard in the industry that we’re proud to support.

Once the tees are crafted, the final magic happens in Avignon, France, where each piece is carefully embroidered by a master artisan. This attention to detail adds a personal, high-quality touch to every item.

We get it—print-on-demand is a great solution for many small brands. It’s low-risk, with no upfront costs or logistics headaches. But at OUT NOW!, we made the choice to put quality first, even if it means more financial risks for us. Instead of a quick print job with poorly executed finishes, every design is embroidered in our partner's atelier, Ikone, by a master artisan in France. It’s a more involved process, but we believe our community deserves something that lasts—because your pride shouldn’t fade after a few washes.

We chose embroidery because it adds a touch of elegance and durability to our designs. Unlike printed graphics, embroidery brings depth and texture, making each piece feel more refined. The challenge, especially with our intricate and small patterns, is ensuring the designs remain crisp and clear. That’s where our master artisan in Avignon, France, comes in. With years of experience, they skillfully handle the delicate work required to bring each tiny, detailed design to life. It’s not easy, but the results speak for themselves—elevating the visual message while ensuring long-lasting quality.

While our designs are inspired by familiar emojis, each one is reimagined by our illustrator Marie to create something both recognizable and unique. These designs are not only original, but also adapted to the unique challenges of embroidery. That means they’ve been carefully crafted to maintain their detail and beauty when stitched (especially that small), ensuring each symbol looks amazing in its embroidered form.

Let’s be honest—when shipping is “free,” it’s the customer who ends up paying in other ways, like higher prices on products. We think it’s important to remind people of that. That said, we know free shipping is a widespread (and often unhealthy) industry standard, so we’ve tried to meet you halfway. We only ask for a small contribution towards the shipping costs, and we cover the rest. The exact amount depends on where it’s being sent, but we’ve worked to keep it as fair as possible.

Part of our team is based in Berlin, and that's where the products are sent from. The other part is based in France, which is why you’ll see a French contact address. It’s a small, hands-on operation at the moment, but that’s what helps us keep things personal and ensure every order is packed with care!